Gruuvy Grips design and packaging

Working with the Gruuvy Grips brand was a very exciting time for us. This is such a fresh and innovative brand and we wanted to give the products in their tennis grips range optimum impact.

The Gruuvy grips range is aimed at young, fresh and funky tennis players and so we wanted to create fun, eye catching designs and packaging that would stand out from more traditional tennis products.

Working closely with Gruuvy Grips we came up with a diverse range of imaginative grip designs including leopard skin, polka dots, tennis balls and cow skin. The result is a range of vibrant tennis grips that are radically different to similar products on the market.

Here are the finished product designs and their packaging: